Privacy Notice

Ayala Land Leasing and Resale Services Privacy Notice

Prime Support Services Inc. (collectively referred to as “PSSI”, "Company", “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. We strive to provide a safe, secure online experience and ensure that we comply with the Data Privacy Act of 2012.

This Privacy Notice sets forth the online data collection, usage, maintenance, disclosure and security that apply when you disclose your personal information in connection with the Company website and the products and services provided through it.

Our Role in Your Data Privacy

When you use the Ayala Land Leasing and Resale Services ( this notice applies to you. Please read and understand it before providing us with your personal data.

Our Responsibilities

As a wholly-owned subsidiary of Ayala Land, Inc., the Company processes information pursuant to the Ayala Land Group Privacy Statement. We have highlighted here our privacy notice and practices specific to the Company and this website. To know more about how we process your Personal Information within the Group, please visit .We may revise this Privacy Notice from time to time as we add new features and purposes of data processing, or as laws change that may affect our company’s services. When we make material changes to this Privacy Notice, we will post the date it was last revised.

Your Responsibilities

When and How We Collect Data

From the first moment you engage through our website, we are collecting data. Here's when and how we do this:

What types of data we collect from you

When you inquire about our products and services in this website through the “Create an Account”, “My Profile”, and “Contact Us” pages , the Company collects and processes the following personal data that you provide:

Create an Account Page

Profile Page:

If Unit Owner

If Broker

If Referrer, indicate your referral's:

Contact Us:

Disclosing personal data other than yours

When you disclose to us personal data of another person (e.g., your dependent, spouse, children, and/or parents), you attest that consent has been obtained from that person to disclose and process his/her personal data in accordance with this privacy notice.

If the Personal data was provided by a minor or one who is not legally capable of entering into contractual transactions without parental or guardian consent, the parent or legal guardian shall be responsible in providing the consent, and in correcting any information given or informing us that the information should be disregarded or deleted. 

How and why we use your personal data

Under the Data Protection Act, we can only use your personal data for certain specified purposes and where we have a legal basis to do so. Here are the reasons for which we process your data:

Your Privacy Rights

You can exercise your rights as a data subject by sending us an email at When you make a request, note that such a request is subject to certain conditions.

You have the right to access information we hold about you

You may instruct us to provide you with any personal data we hold about you, subject to providing us with appropriate evidence of your identity.

You can object to us using your data for profiling you or making automated decisions about you

We may use your data to determine whether we should let you know information that might be relevant to you (for example, tailoring emails sent to you based on your interests or behavior). Otherwise, the only circumstances in which we will do this is to provide service to you.

You have the right for your data to be erased.

You can do this by going to your Profile and clicking “Delete My Account”. You may also ask us to suspend, withdraw, remove or destroy your personal data, if it is no longer necessary for us to hold the data for purposes of your use.

You have the right to lodge a complaint regarding our use of your data

Please tell us first, so we have a chance to address your concerns. If we fail in this, you can address any complaint to the National Privacy Commission.

You have the right to damages

You have the right to damages arising from inaccurate, incomplete, false, unlawfully obtained or unauthorized use of your personal data by PSSI.

How secure is the data we collect?

We do our best to ensure that your personal data is protected and your privacy is preserved.

We use physical, technical, and organizational safeguards to protect your personal data against loss, theft, and unauthorized access, disclosure, copying, use, or modification. These practices include:

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who are qualified and authorized to process them. All such persons, wherever they are located, are required to protect the confidentiality and privacy of your personal data in a manner consistent with our privacy policies and practices.

And please remember:

How long do we store your data?

We shall retain your personal data obtained via our “Create an Account”, “My Profile”, and “Contact Us” pages for as long as you keep your account active. When account is deactivated, we shall retain your personal data for three (3) years unless we are required to retain them:

Thereafter, your personal data shall be disposed or discarded in a secure manner that would prevent further processing, unauthorized access, or disclosure to any other party or the public. Specifically, all personal data in electronic form will be deleted from our databases, following the retention period stated above.

Third parties who process your data

Fulfillment of Legitimate and Business Purposes

In fulfillment of the stated purpose/s that you consented to, we may disclose your personal data to the following parties:

And in order to comply with legal and statutory compliance, we may disclose your personal data: 

Any company/entity with which we share information about you for the above purposes is contractually required to comply with confidentiality standards, undertake to respect any individual’s right to privacy, and comply with the Data Privacy Act. We also require that these organizations use this information only for our purposes, and follow our reasonable directions with respect to the use and protection of this information. This includes organizations which handle or obtain personal data as technical and service providers for APMC who, in addition to the above measures, undergo our due diligence that includes their data protection practices.

Privacy Policies of Third-party Websites and Social Media Platforms

Our websites contain hyperlinks and details of third-party websites, including social media platforms. We have no control over and are not responsible for the privacy policies and practices of third parties.

We therefore advise you to study their privacy policies before providing them with any personal data. Once you leave our website, you should check the applicable privacy policy of the third-party website to determine how they will handle any information they collect from you.

Cookies and Similar Technologies

We use cookies to provide you with a better and more personal user experience. Unless you adjust your browser settings to refuse cookies, we will issue cookies when you interact with PSSI. Please note that where third parties use cookies, we have no control over how those third parties use those cookies.

How to Contact Us

As PSSI is a subsidiary to Ayala Property Management Corporation (APMC), for comments, questions, or requests relating to this privacy policy, or complaints in relation to your rights under this privacy policy, you may get in touch with the APMC’s Compliance Officer for Protection by sending us an email at